In this year's Diamonds of Czech Business ranking, the company Thun 1794 a.s. inducted into the hall of fame. It honors companies that, in the course of their successful business, are very aware that they do not live in a vacuum and that also find room for social responsibility. This takes many forms – companies take care of maintaining values over time, support traditional disciplines, innovate, educate young masters of their field, emphasize nature protection and support the development of regions in a whole range of activities for which money from public sources is not available.